Challenging Buyers 
Some of the best buyers are also some of the smartest. They will have a robust team that will have plenty of experience with all facets of the process, especially due diligence. Due diligence is in-depth and can be exhausting. Not only must you be prepared to answer every conceivable question and present myriad documents, but you must also anticipate the emotional and intellectual challenges of doing so. Having an experienced advisor on your side, like COLONY RX, will help prepare your business, and uncover any potential “red-flags” before the buyer does, which could prevent the deal or value of your business being seriously impacted.

Businesses Are Inherently Emotional 
Almost all owners are emotionally tied to their business. Their company is the product of years, and sometimes decades, of hard work. Selling can be a blow to the ego, not to mention a source of near-constant anxiety. Owners are accustomed to controlling everything about their business. Instead, selling forces them to live with the fear of the unknown. You may confront questions like:

• Is it really the right time to sell my business?
• What will I do after the sale?
• Has my hard work been worth it?
• What will be the final sale value of the company?
• Will I leave money on the table?
• Why is the process taking so long, and can I do anything to shorten it?
• Will my staff be ok?
• Is this the ideal time to sell in this market?
• Is this my only chance to sell?
• Am I alienating the best buyer?

Some owners naturally worry more than others. No matter where you fall on the anxiety continuum, know that COLONY RX will ease some of the last-minute challenges and ongoing hassles of selling a business.

The Business May Suffer 
If you do not have help, from an advisor like COLONY RX, you may take your attention off of the business itself. This can cause you to lose revenue and lose value, triggering even more stress and making the sale process take even longer. This can be a vicious cycle: the owner loses focus on the business, making the sale more stressful, causing the owner to focus even more on the sale and harm the business even more.

A Unique Undertaking for Every Seller 
The extent of the stress depends on who is at the negotiating table. Some deal partners are more difficult to manage than others.

No matter who your deal partner is, COLONY RX will greatly ease your stress. They act as your intermediary, delivering bad news in your stead and helping everyone manage their emotions. They also free your time and energy to continue focusing on daily operations, preventing one of the most common pharmacy sale catastrophes: a business that declines during the process.

About COLONY RX
COLONY RX advises pharmacy owners on the sale of the business with integrity, excellence, leadership and service.

Over the years we have helped pharmacies all over the country reach their goal in a timely manner. Our experience and understanding of many diverse subject areas are just two of the reasons we consider ourselves to be the best pharmacy broker in America. Our extensive list of contacts, access to financing and fortitude are others. Call Colony RX today to have a no-obligation discussion about selling your pharmacy.